Our clients
We’ve had the privilege of partnering with some incredible brands and organizations. Take a look at a snapshot below (additional information and a full client roster are available upon request):
Case Studies
Case Study: Launching Sweety’s New Ube Flavor
In the spring of 2022, Sweety ice cream unveiled a new mochi ice cream flavor, set to be the eighth SKU in its lineup available at Walmart locations and regional grocery stores nationwide. The newest flavor was ube purple yam, a food that is native to the Philippines and pays homage to Sweety’s Asian roots.
CHALLENGE
After launching in 2020, Sweety was still a relative newcomer to the freezer section, and was up against established ice cream brands, with a fraction of the marketing dollars. With this campaign, Sweety sought to create awareness and excitement for the new ube flavor, while leveraging its debut to grow share of voice for the brand in general.
STRATEGY
Because ube is a traditional Asian flavor, we partnered with AAPI influencers, many of whom told stories of enjoying ube-flavored delicacies in their own homes growing up, to connect with target audiences and drive awareness. We also executed a highly targeted paid media campaign across Facebook, Instagram, TikTok and Google Search to complement influencer partnerships and increase reach.
RESULTS
With a primary goal of increasing awareness, this campaign delivered the following results over a period of 30 days:
Reached nearly 2 million Instagram and Facebook users with Sweety-owned content
Influencer campaigns delivered 366K video views on Instagram
Added nearly 3K new followers to Sweety social media communities
Case Study: How We Helped Smashbox Increase E-Commerce Sales 10X
The COVID-19 pandemic has posed a significant challenge for brands looking to deliver unique in-store experiences to consumers. This has been especially true for Smashbox, who relies heavily on connecting with customers who visit retail partners like Sephora.
To showcase their new Always On Cream Shadow, Smashbox partnered with Camera IQ to build an AR filter that would allow Instagram users to “try on” several different shades of the eye shadow. Smashbox engaged Laurel and Grey to launch a strategic paid campaign to make sure the filter reached target audiences.
CHALLENGE
With thousands of AR filters available for public use on Instagram, Smashbox sought to create awareness for their Always On Cream Shadow filter in order to drive trial and convert sales via smashbox.com.
STRATEGY
With a minimal budget earmarked for this particular project, Laurel and Grey needed to reach Instagram users who were most likely to engage with the Always On Cream Shadow filter and subsequently make a purchase. We utilized custom audience targeting, including lookalikes, and used Instagram Story video to encourage users to swipe up and try the filter.
RESULTS
This campaign was hugely successful, not only for driving sales, but also for creating awareness:
Reached more than 1MM Instagram users
Converted nearly 10K swipes to try the AR filter
Outperfomed Instagram benchmarks for CPM, cost per click and click thru rate
During the week that the campaign was live, Smashbox saw a 10X increase in e-commerce sales on their website for the Cream Shadow product