Connecting you with your target audience, inspiring action and driving growth.
We’re a social-forward digital marketing agency passionate about promoting and protecting the brands and individuals we work with.
Our knowledge of the digital space runs deep, but so does our experience in communications. We will work alongside your team to craft a strategy and messaging tailored to your brand that increases your online visibility, connects with target audiences, and inspires them to take action - all while expertly managing your externally facing properties and protecting your brand.
Our story
It was 2016 when Laurel and Grey founder Katy Rutkin started to experience burnout in her senior-level role at a global marketing agency. Not only that, but she observed similar sentiments among colleagues and junior staff. Morale was low, and mistakes were being made quite frequently. She knew she wasn’t alone; agency roles notoriously come with long hours and the culture can be detrimental to the mental health of employees. She thought to herself, “there must be a better way” and decided to build a business that would improve upon the existing agency model. She sought to create an environment where mental health is prioritized, and people feel valued and supported and have the opportunity to learn, grow, and do work they felt really proud of. She truly feels it makes all the difference for the clients Laurel and Grey serves.
Meet the team
Katy Rutkin, Founder
After graduating from Michigan State University, Katy traded the snow for sunshine and moved to Los Angeles to pursue a career in marketing.
Since then, she's had the opportunity to work as a digital strategist across industries and verticals, from retail to automotive to entertainment. She helped Vans launch an expansive campaign to celebrate the 50th anniversary of the iconic brand. The World Cup campaign she helped execute on behalf of Volkswagen was on the shortlist for a Cannes Lion.
Katy founded Laurel and Grey in 2017 with the goal of helping boutique brands and individuals leverage digital marketing to achieve business goals. She is passionate about using the digital landscape to tell a consistent brand story and forge meaningful connections with consumers that ultimately inspire action.
Brandie Alvarez, Social Media Manager
Brandie has been working in social media for five years. From non-profits to CPG, she has enjoyed promoting brands and creating content that builds DEI (diversity, equity, and inclusion) more proactively into brands' social channels. She studied at San Jose State and graduated with a B.S. in Public Relations. In her free time, you can find her exploring new coffee shops, traveling, or visiting with family.