In 2023, analytics capabilities have greatly improved and brands are better equipped to track the impact of their social media efforts. However, there is still one blind spot in the market, which is social media’s ability to drive in-store traffic, and the attribution tracking that comes with it.
In 2023, analytics capabilities have greatly improved and brands are better equipped to track the impact of their social media efforts. However, there is still one blind spot in the market, which is social media's ability to drive in-store traffic, and the attribution tracking that comes with it.
