As we enter Q4 and begin to think about social media strategy for 2023, it is important to take note of the significant shift we have seen in social media consumption over the last six months. The continued success of TikTok and the rising popularity of BeReal can teach us a lot about what users want when they log into social platforms — and how brands can meet them where they are.
As we enter Q4 and begin to think about social media strategy for 2023, it is important to take note of the significant shift we have seen in social media consumption over the last six months. The continued success of TikTok and the rising popularity of BeReal can teach us a lot about what users want when they log into social platforms — and how brands can meet them where they are.
