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The Ascent

Insights, Strategy & Modern Brand Growth

Explore perspectives on digital marketing, creative strategy, content, and performance designed to help modern brands grow with clarity and intention.

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Where Paid Performance Meets Brand Soul

How to Optimize TikTok & Instagram Search

Increasing reach on TikTok and Instagram can result in tangible results for your business; from awareness to building
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How to Approach Social Media Advertising in 2023

For many years, advertisers have invested large sums of money in social media platforms, largely due to their
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What’s the Deal With Meta Verified?

What is the new Meta Verified and what does it mean for you and your brand?
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2023 Social Media Trends Report

As we enter Q4 and begin to think about social media strategy for 2023, it is important to
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Using Social Media To Increase In-Store Purchases

In 2023, analytics capabilities have greatly improved and brands are better equipped to track the impact of their
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Choosing The Right Paid Social Platform

If you are a small or mid-size company, you probably need to be pretty selective when it comes
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